Soulsy Wellness
Brand Identity & Visual System
Role: Brand Strategy, Visual Identity Design
Deliverables: Logo system, color palette, visual system, digital + print applications
Tools: Illustrator, Photoshop, Squarespace
Deliverables: Logo system, color palette, visual system, digital + print applications
Tools: Illustrator, Photoshop, Squarespace
Overview
Soulsy Wellness is a Reiki and nervous-system regulation practice designed to support grounded presence, emotional steadiness, and embodied safety in an increasingly overstimulated world.
The brand required a visual identity that conveyed trust, calm, and credibility without leaning into common wellness tropes or an overly decorative aesthetic. The goal was to create a system that felt emotionally resonant yet professionally grounded, capable of scaling across digital and print touch points while maintaining long-term integrity.
