Attendance Ad Campaign

Attendance Ad Campaign

Billboard 1 (Target Grades Pre K - 4)

Billboard 1

Billboard 2  (Target Grades 5 - 8)

Billboard 3 (Target General)

Billboard that says attend today, achieve tomorrow with two cartoon characters.

Banner 1 (Target Grades Pre K - 4)

Billboard that says attend today, achieve tomorrow with two fingers with faces drawn on.

Banner 2 (Target Grades 5 - 8)

Attendance Tracker, Bell Time Postcards, Notification Cards, Bookmarks



Posters for Grades Pre K - 4
Posters for Grades Pre K - 4
Posters for Grades 5 - 8
Posters for Grades 5 - 8
Project Task/Challenge
Advertise in the "Minority Update" to help recruit more diverse staff. 
A major district initiative was to be more diverse, equitable, and inclusive. One core strategy was through its staffing, to recruit new employees that better reflect the student body and city's demographics. 
Over 100 districts across the United States were competing for the same target market. The district needed to stand out.

Project Solution
Most ads from other public schools focused on the district, had a generic design, and led applicants to apply. 
The solution was clear — focus on the candidate, catch their eye through high-quality design, give them a clear picture of what it's like to live and work in Norwich, and then get them to apply. Each resource chosen was to help ensure the applicant felt welcome and supported. 
This was accomplished by using print and digital ads to catch the candidate's eye. Then, bringing them to another destination so they could see, hear, and experience the Norwich district. The ROI was tracked through its traffic sources, how many clicked the apply button, and how many actually applied.

Project Manager - Designer, Copywriter, and Photographer

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