Design and marketing revolve around forging meaningful connections. Every successful project begins with understanding people—their values, behaviors, and objectives. I approach each engagement as both a creative partner and a strategic collaborator, integrating business goals with design thinking.
PHASE 1 – DISCOVERY & ALIGNMENT
Understand the problem behind the project.
• Identify goals, audiences, and success metrics
• Ask clarifying questions to reveal business or brand challenges
• Determine fit, timeline, and scope
• Stakeholder interviews or light research, if needed
Outcome: Shared understanding + project brief
PHASE 2 – STRATEGY & DEVELOPMENT
Map out a creative direction grounded in insights.
• Conduct deep-dive research (brand, audience, competition)
• Brainstorm and ideate multiple solutions
• Present a creative strategy and plan of action
Outcome: Creative strategy + concept direction
PHASE 3 – DESIGN EXECUTION
Build with intentionality and refinement.
• First round: Set creative tone, gather directional feedback
• Second round: Refine with precision and alignment
• Final round: Polish and prepare for delivery
Outcome: Ready-to-launch assets that reflect brand goals
“My design style has a polarity — classic and stylish, clean yet bold. My process is human, strategic, and driven by results.”
Jessica Dolliver
Jessica Dolliver