Brand Refresh & Identity Evolution
Awds N Ends LLC
Role: Brand Strategy, Logo Design, Visual Identity, Project Management
Deliverables: Logo refresh, brand applications, business cards, vehicle graphics, packaging
Tools: Illustrator
Deliverables: Logo refresh, brand applications, business cards, vehicle graphics, packaging
Tools: Illustrator
Overview
Awds N Ends LLC is a growing service-based business whose brand needed to evolve alongside its expanding market and increasingly sophisticated customer base.
The project focused on refreshing the existing identity to feel more polished and confident, while maintaining brand recognition and continuity as the business entered new markets.
Challenge
– Update the brand without losing existing recognition
– Appeal to a more design-aware, higher-expectation buyer
– Maintain consistency across multiple stages of business growth
– Ensure the logo can scale across print, vehicles, packaging, and digital use
– Appeal to a more design-aware, higher-expectation buyer
– Maintain consistency across multiple stages of business growth
– Ensure the logo can scale across print, vehicles, packaging, and digital use
The identity needed to feel intentional and established while remaining flexible enough to grow with the business.
Door Magnet
Truck Magnet
Thank You Stickers
Strategy
Rather than a full rebrand, the approach centered on refinement and evolution.
The logo was updated in stages to align with the company’s growth, allowing the brand to mature without abrupt shifts. Design decisions focused on clarity, legibility, and adaptability to ensure the identity performed consistently across real-world applications.
Design Approach
– Refined typography to improve clarity and professionalism
– Simplified mark to increase versatility across formats
– Consistent color usage to strengthen brand recognition
– Real-world applications used to validate performance at scale
– Simplified mark to increase versatility across formats
– Consistent color usage to strengthen brand recognition
– Real-world applications used to validate performance at scale
Each update reinforced credibility while preserving familiarity for existing customers.
Screenshot: Design proof for a business card; part of a rebranding for Awds N Ends LLC.
Outcome
The refreshed identity provided Awds N Ends LLC with a more confident, cohesive brand presence that aligned with its growth and expanding audience.
The system supports long-term use across business touchpoints while allowing the brand to continue evolving without sacrificing consistency or recognition.
