Brand Identity & Visual System
Chick's Ahoy Farm
Role: Brand Strategy, Visual Identity Design
Deliverables: Logo system, color palette, visual system
Tools: Illustrator, Photoshop
Deliverables: Logo system, color palette, visual system
Tools: Illustrator, Photoshop
Overview
A cohesive brand identity system for Chick’s Ahoy Farm, a Connecticut-based nonprofit advancing food justice and community power. The work includes a core brand mark and flexible sub-brand identities—Pathways 2 Agriculture, Co-op 2 Kitchen, and Cultivating Justice—designed to scale across programs, merchandise, and public-facing materials. The system integrates bold typography, symbolic illustration, and a purposeful color palette rooted in growth, equity, and collective action.
