Marketing professional with extensive skills in brand and project management, design, development, budgets, and systems.
Results-oriented, hands-on professional, with a successful record of accomplishments in project management, branding, and communications. Experience in design, brand management, messaging, technology systems, vendor relations, leadership, and customer experience with a focus on providing the highest quality marketing.
Major strengths include creative problem-solving, leadership, excellent communication skills, competency, collaborator, strong team player, relationship management, dutiful respect of teammates at all levels, and a growth mindset. Thorough knowledge of current marketing design practices and a clear vision to accomplish the company goals.
Changed the social narrative surrounding brand perception of a school district from a place of criticism to advocacy. Developed consistent branding and positioning across all media, including websites, social media, news, and collateral. Led redesigns of internal and external websites. Trained staff on media engagement practices to ensure a positive customer experience. Increased family engagement by organically doubling Facebook, Twitter, and Instagram following within a year.
Streamlined magnet application and lottery processes to ensure a seamless user experience for front and back-end users. Led software implementation for an application and lottery system, researched and vetted potential vendors ending in a vendor recommendation. Collaborated with multiple departments for feedback and execution during the implementation. The result was an on-time launch and successful lottery draw.
Flipped brand perception of two competing magnet schools, from a place of dominance to equality through branding and strategic messaging in less than one year. Led branding overhaul, including a reface of the interior and exterior buildings with signage. Changed the narrative surrounding each magnet through messaging tone to build trust and connection.
Led company brand redesign of collateral materials, tradeshow graphics, and advertisements from concept to completion, managing photoshoots, budgets, vendors, feedback loops, and approvals.
Norwich Public Schools // Norwich, CT     2010 – Present
Manager of Media Communications
• Direct cross-cultural communications and branding based on strategic goals and initiatives.
• Manage press, including reporters and news media.
• Oversee social media presence across Facebook, Twitter, YouTube, Instagram, Pinterest, and LinkedIn.
• Head all aspects of website management, including design, hosting, troubleshooting, and testing.
• Lead marketing efforts to increase awareness and presence to culturally diverse populations.
• Create written, graphic, and video content across all media.
• Photograph/record events and key social gatherings.
• Develop executive-level presentations for target audiences.
• Nurture and grow vendor relations.
• Mentor and train staff on marketing communication practices and technologies.
• Recommended technologies.
Independent // Remote      2009 – Present
Creative Consultant Specializing in Branding & Marketing
• Consulted and launched branding identity systems, websites, marketing collateral, promotional advertising, etc.
Davis-Standard // Pawcatuck, CT     2006 – 2008
Marketing Designer
• Executed the development and design of promotional and collateral marketing materials.
• Oversaw production schedules, ensuring on-time, on-budget delivery.
• Directed efforts of vendors to meet project requirements.
• Led photography and press approvals.
• Coordinated global trade show program from the initial design concept through booth breakdown.
• Ensured event promotion was seemliness executed.
S&S Worldwide // Colchester, CT     1998 – 2006
Art Director & Web Designer / Developer
• Directed creation of catalogs, sales flyers, direct-market mailings, advertisement, logos, and packaging.
• Executed design of marketing and sales materials.
• Designed and developed web and multimedia projects.
• Coordinated efforts of freelance designers, consultants, and vendors to meet project requirements.
• Oversaw product presentation, photography, and press approval.
• Trained and led staff in new technologies and design techniques.
Mac + PC
Adobe Creative Cloud
Acrobat, After Effects, Dreamweaver, Illustrator, InDesign, Photoshop, Premiere Pro, Spark
Apple Apps
Final Cut Pro, Keynote
Google Workspace
Docs, Forms, Sheets, Sites, Slides
Microsoft Office
Excel, PowerPoint, Word
Social Media
Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter, YouTube
Content Management Systems (CMS)
OBS Studio
Sublime Text
Interpersonal Skills
Time Management
Work Ethic
Bachelor of Science – Graphic Design, 2009
Art Institute of Pittsburgh (Online Division), Pittsburgh, PA
GPA 3.95
Associate of Science – Graphic Design, 1998
Manchester Community College, Manchester, CT
Marketing, Branding & Identity, Social Media, Graphic Design, Web Design, Front End Development, Photography, Video Editing, Copywriting, Event Management
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