Resume
SUMMARY
Brand & Creative Manager with 20+ years of experience leading brand systems, visual storytelling, and multi-channel design across digital, web, presentations, events, and print, with extensive experience designing for complex, system-driven environments and technical subject matter. Proven ability to translate complex information into clear, compelling visual communications that build trust and consistency. Experienced brand steward and hands-on designer who thrives in fast-paced, fully remote, cross-functional environments.
CORE SKILLS
– Brand & Visual Identity Stewardship
– B2B Marketing Design
– Digital + Print Design Systems
– Presentation Design & Visual Storytelling
– Web, Campaign & Sales Enablement Assets
– B2B Marketing Design
– Digital + Print Design Systems
– Presentation Design & Visual Storytelling
– Web, Campaign & Sales Enablement Assets
– Brand Guidelines & Template Development
– Cross-Functional Collaboration
– Complex Information & Infographic Design
– Accessibility-Minded Design
– Project & Priority Management
– Cross-Functional Collaboration
– Complex Information & Infographic Design
– Accessibility-Minded Design
– Project & Priority Management
TOOLS
Adobe Creative Cloud
Illustrator, InDesign, Photoshop, Premiere Pro, After Effects, Express • Canva
Illustrator, InDesign, Photoshop, Premiere Pro, After Effects, Express • Canva
Website Development
WordPress, Squarespace, Figma, HTML5 + CSS3, Content Management Systems (CMS)
WordPress, Squarespace, Figma, HTML5 + CSS3, Content Management Systems (CMS)
Social Media
Facebook, Instagram, TikTok, YouTube, Pinterest, Twitter, LinkedIn • Hootsuite, OBS Studio
Facebook, Instagram, TikTok, YouTube, Pinterest, Twitter, LinkedIn • Hootsuite, OBS Studio
Microsoft Office
PowerPoint, Word, Excel
PowerPoint, Word, Excel
Google Workspace
Docs, Forms, Sheets, Sites, Slides
Docs, Forms, Sheets, Sites, Slides
Camtasia, Asana, Slack, Zoom
AI-assisted design tools and workflows for concepting and efficiency.
EXPERIENCE
Independent | Remote | 2009 – Present
Designer / Branding & Marketing Consultant
– Design brand-aligned assets across digital and print channels, including websites,
landing pages, presentations, email campaigns, social graphics, reports, datasheets, and event materials.
landing pages, presentations, email campaigns, social graphics, reports, datasheets, and event materials.
– Translate complex ideas and technical information into visually intuitive, easy-to-understand designs.
– Collaborate cross-functionally with marketing, communications, leadership, and external partners in fully remote environments.
– Manage multiple concurrent projects while maintaining close attention to
detail and on-time delivery.Norwich Public Schools | Norwich, CT | 2010 - 2022
Media Communications Manager / Webmaster / Computer Repair Technician
– Led district-wide brand and digital communications strategy across 12 schools, supporting diverse internal and external audiences.
– Directed website redesigns for a primary district site and 12 supporting microsites, improving clarity, usability, and brand consistency.
– Designed for complex, system-driven environments including web platforms, CMSs, and data-heavy communications, partnering with IT teams, vendors, and leadership to support reliable implementation and ongoing maintenance.
– Developed centralized brand guidelines, templates, and digital assets, while improving creative workflows, file organization, and shared asset libraries to ensure accessible, consistent, and scalable execution across departments.
– Serve as a visual brand steward, ensuring consistency, quality, and clarity across all
creative outputs.
creative outputs.
– Designed high-impact presentations and visual communications for executive leadership, campaigns, and public-facing initiatives.
– Balanced multiple high-visibility initiatives in a fast-paced, deadline-driven environment.
Davis-Standard | Pawcatuck, CT | 2006 – 2008
Marketing Designer
– Led a global rebrand across 11 markets, modernizing outdated digital and print communications into a cohesive brand system.
– Designed web, digital marketing assets, brochures, sell sheets, and trade show materials.
– Created standardized toolkits to support sales and marketing teams across regions.
– Coordinated approvals with VPs and executive leadership; partnered with external vendors
for translation and production.
for translation and production.
– Identified new print technology that reduced trade show production costs by 50%.
S&S Worldwide | Colchester, CT | 1998 – 2006
Art Director + Web Designer / Graphic Designer / Production Artist
– Directed website and catalog production supporting e-commerce growth through strong
visual merchandising.
visual merchandising.
– Collaborated cross-functionally with marketing, photography, and production teams on large-scale initiatives.
– Managed photography shoots, approvals, and asset integration for digital and print use.
– Recognized for delivering complex, high-quality projects under tight timelines.
EDUCATION
Bachelor of Science – Graphic Design
The Art Institute of Pittsburgh
The Art Institute of Pittsburgh
Associate of Science – Graphic Design
Manchester Community College
Manchester Community College
PROFESSIONAL ACCOMPLISHMENTS
Changed the social narrative surrounding brand perception of a school district from a place of criticism to advocacy. Developed consistent branding and positioning across all media, including websites, social media, news, and collateral. Led redesigns of internal and external websites. Trained staff on media engagement practices to ensure a positive customer experience. Increased family engagement by organically doubling Facebook, Twitter, and Instagram following within a year.
Streamlined magnet application and lottery processes to ensure a seamless user experience for front and back-end users. Led software implementation for an application and lottery system, researched and vetted potential vendors ending in a vendor recommendation. Collaborated with multiple departments for feedback and execution during the implementation. The result was an on-time launch and a successful lottery draw.
Flipped brand perception of two competing magnet schools, from a place of dominance to equality through branding and strategic messaging in less than one year. Led branding overhaul, including a reface of the interior and exterior buildings with signage. Changed the narrative surrounding each magnet through messaging tone to build trust and connection.
Led company brand redesign of collateral materials, tradeshow graphics, and advertisements from concept to completion, managing photoshoots, budgets, vendors, feedback loops, and approvals.